Information
Christophe Bruno >
»Google Adwords Happenings«, 2002 - 2002
Co-Workers & Funding:
Ars Electronica Prix Honorory 2003http://www.iterature.com/adwords/
Technology
Software
Date: 1995 - 2005 Location: North America , Central America and the Caribbean
Subject: Political/Economic/Social Opinion
Medium: Electronic Media , Commercial Advertising , Literature
Artist: Christophe Bruno
Confronting Bodies: Christophe Bruno / Google
Date of Action: April 2002
Specific Location: http://www.iterature.com/adwords
Description of Artwork: In April 2002, Christophe Bruno launched a serie of large scale poetry happenings on the Internet using Google Adwords. 12000 persons saw his poems in 24 hours.
Description of Incident: After 24 hours, the happening was censored by Google. The censorship occured for economical reasons related to the global equilibrium of the market economy of words on Google
Descriptions & Essays
The Google Adwords Happening: how a global happening on Google unveiled the Generalized Semantic Capitalism.
“At the beginning of April, a debate took place on rhizome.org mailing list, about how to earn money with net art. It suggested to me an answer to an easier problem : how to spend money with my art (if you understand everything on how to spend money, you should in principle understand also how to earn money, because of conservation laws…). I decided to launch a happening on the web, consisting in a poetry advertisement campaign on Google AdWords . I opened an account for $5 and began to buy some keywords. For each keyword you can write a little ad and, instead of the usual ad, I decided to write little “poems”, non-sensical or funny or a bit provocative. I began with the keyword “symptom”…”
Exhibitions:
2006: Galerie Sollertis
2005: Piemonte Share Festival, Torino
2005: ARTE-RED
2005: Arts meets Media, ICC Communication Center, Tokyo
2004: FILE - Electronic Language International Festival, Sao Paulo
2004: En Parallèle, Modern Art Museum of the City of Paris
2004: Third Nuit Blanche of Paris
2003: Tirana Biennale of Contemporary Art
2003: Ars Electronica - Honorary mention (Net vision / net excellence)
2002 : Microwave International Media Art Festival, Honk Kong
2002: Freemanifesta.org
Literature
Bruno, Christophe. »Méta-capita-lisme, art et trans-Mission.« In Recherche and création, art, technologie, pédagogie, innovation, edited by Samuel Bianchini and Burozoique, 204-217. Nancy, FR: les Èditions du Parc, Ècole Nationale Supérieure d´Art de Nancy, 2009.
Bruno, Christophe. »Google et au-delà: Interview by Ariel Kyrou.« Multitudes 36 (2009).
Bruno, Christophe. »WJ-Spots1.« digital mcd: Musique et cultures digitales (May 2009).
Bruno, Christophe. »From Dada to Google.« Digimag 42 (2009).
Bruno, Christophe. »Video interview by Cyril Thomas.« .
Bruno, Christophe. »L`Abécédaire de Christophe Bruno.« Poptronics Boot-04 (August 2007).
Exhibitions & Events