Information
Maurice Benayoun >
»La Machine à idées«, 2002 - 2002
Co-Workers & Funding:
conception: Maurice Benayoun design: Etienne MineurProducteur: Z-A Production
Commanditaire: Clust.com
http://www.benayoun.com/projet.php?id=104
http://memoirecollaboratif.wikidot.com/marketing-collaboratif
Technology
Descriptions & Essays
Sur un site de vente de produits high tech, la possibilité offerte au visiteur de participer à la conception de nouveaux produits avec l'aide active d'une interface de création, cataliseur d'innovation.
conception: Maurice Benayoun design: Etienne Mineur
Producteur: Z-A Production
Commanditaire: Clust.com
En stimulant l'innovation, on fait émerger des idées nouvelles de produits ou services qui, si elles fédèrent un nombre suffisant d\'internautes, sont soumises à des fabricants pour donner corps à ce projet. Michaël propose un voyage sur la Lune, Dominique un Kaleïdodeur, Guy des skis pliables, Warrior des jeux de rôles grandeur nature, Fox un appareil photo pour gauchers, Tarzan l'agrafeuse à boutons. Un designer a proposé sur Clust la maquette d'une table translucide spécialement assortie aux couleurs des i-mac d'Apple. Clust a outillé ce principe avec la machine à idées, un générateur combinant de façon aléatoire des objets, des textures, des utilisations qui peuvent déboucher sur de réelles opportunités ou simplement stimuler l'imagination. Combien d\'idées le marketing de marque a-t-il empêché de germer, combien de projets sont enfouis dans les tiroirs des créateurs ou les tréfonds de nos inconscients ? On n'impose plus, on propose ! Et le client dispos…
DA Editor 04-02-2016
On a high-tech product sales site, the possibility for the visitor to participate in the design of new products with the active assistance of a creative interface, innovation cataliseur. Design: Maurice Benayoun design: Etienne Mineur Producer: ZA Production Sponsor: Clust.com By stimulating innovation, it brings out new ideas for products or services which, if they unite enough Internet users are subject to manufacturers to give shape to this project. Michael offers a trip to the moon, a Kaleïdodeur Dominique Guy foldable storage, Warrior games LARP, Fox camera for left-hands, Tarzan stapler buttons. A designer proposed Clust on the model of a translucent table specially matched to the colors of i-mac Apple. Clust has equipped this principle with the ideas machine, a generator combining random objects, textures, uses that can lead to real opportunities or simply stimulate the imagination. How many ideas brand marketing has he prevented from germinating, how many projects are buried in the drawers of the creators or the depths of our unconscious? We are no longer needed, it is offered! And the customer arranges himself ...
DA Editor: La Machine à idées, 04-02-2016, in: Archive of Digital Art On a high-tech product sales site, the possibility for the visitor to participate in the design of new products with the active assistance of a creative interface, innovation cataliseur. Design: Maurice Benayoun design: Etienne Mineur Producer: ZA Production Sponsor: Clust.com By stimulating innovation, it brings out new ideas for products or services which, if they unite enough Internet users are subject to manufacturers to give shape to this project. Michael offers a trip to the moon, a Kaleïdodeur Dominique Guy foldable storage, Warrior games LARP, Fox camera for left-hands, Tarzan stapler buttons. A designer proposed Clust on the model of a translucent table specially matched to the colors of i-mac Apple. Clust has equipped this principle with the ideas machine, a generator combining random objects, textures, uses that can lead to real opportunities or simply stimulate the imagination. How many ideas brand marketing has he prevented from germinating, how many projects are buried in the drawers of the creators or the depths of our unconscious? We are no longer needed, it is offered! And the customer arranges himself ...
Literature
Exhibitions & Events