Information
Christophe Bruno >
»Logo.Hallucination«, 2006 - 2006
Co-Workers & Funding:
Logo.Hallucination is a project by Christophe BrunoHead of programming: Valeriu Lacatusu
http://www.logohallucination.com/
Technology
Software
The Web, in particular in its version 2.0, is an implementation of the strategies of control in the field of writing. The image, at the opposite, is interpretable with more difficulty by the machine and remains a not very accessible territory.Pattern recognition is a field in full expansion. It constitutes a key technology in the domains of safety, of the management of the rights, of marketing… « Logo.Hallucination » proposes to use technologies of recognition of images in order to detect subliminal forms of logos or emblems, hidden (generally involuntarily) in the visual environment or in the whole of the images of the Internet. The found images will be accessible in a weblog, proposing a comparison between the original on the one hand and, on the other hand, the brand and its logo.
« Logo.Hallucination » lies thus within the scope of Web 2.0 insofar as the raw data (images) are mashed up with additional visual information (the hallucination of the brand) and that their juxtaposition takes part of new economic stakes, pointed here in an ironic way.
Logo.Hallucination continuously monitors the images circulating on the Internet looking for hidden logos.
The software based on neural network image recognition was exhibited at the Rencontres Internationales Paris Berlin in November 2006.
Descriptions & Essays
Artworks
Logo.Hallucination
November, 2006
Is the economic dynamics of the collective hallucination leading us towards a privatization of the glance?
Logo.Hallucination continuously monitors the images circulating on the Internet looking for hidden logos and sends cease and desist mails whenever a copyright violation is detected.
The software based on neural network image recognition was exhibited at the Rencontres Internationales Paris Berlin in November 2006.
Avec le soutien du Dicream, Aide à la production
Logo.Hallucination deals with the question of privatization of the glance in relation to collective hallucination: an image recognition software based on neural networks, continuously monitors the images circulating on the Web looking for hidden logos, and sends cease & desist mails whenever a copyright violation is detected.
The project wad conceived for the Rencontres Paris-Berlin 2006 and has received a grant from the DICREAM (Aide à la production - Ministère de la Culture et de la Communication - CNC). Concept: Christophe Bruno - programming: Valeriu Lacatusu
Literature
Bruno, Christophe. »Méta-capita-lisme, art et trans-Mission.« In Recherche and création, art, technologie, pédagogie, innovation, edited by Samuel Bianchini and Burozoique, 204-217. Nancy, FR: les Èditions du Parc, Ècole Nationale Supérieure d´Art de Nancy, 2009.
Bruno, Christophe. »Google et au-delà: Interview by Ariel Kyrou.« Multitudes 36 (2009).
Bruno, Christophe. »WJ-Spots1.« digital mcd: Musique et cultures digitales (May 2009).
Bruno, Christophe. »From Dada to Google.« Digimag 42 (2009).
Bruno, Christophe. »Video interview by Cyril Thomas.« .
Bruno, Christophe. »L`Abécédaire de Christophe Bruno.« Poptronics Boot-04 (August 2007).
Exhibitions & Events
2003
Festival :